Testimonials

“I wanted to tell you that I'm struggling with inventory. I watched your wonderful coaching video on inventory. I was almost in tears because it made everything so clean and clear for me. I just didn't even know where to start. Now I do. So thank you.”

Bonnie Wnenkowski , Equine Goddess, Moody TX

“ "VM-CLUB is worth so much more than the monthly fee for the knowledge I have learned." ”

Jenny Otte

VM_Club

weekly Visual Merchandising online coaching strategy, tactics and practice

  • 1

    VM-CLUB Benefits

  • 2

    VM-Club 2021

    • Welcome to the VM-Club

      FREE PREVIEW
    • VM-CLUB How To Fold the Retail Way

      FREE PREVIEW
    • The Apple Store's Secret Sauce

    • Leveraging Human Characteristics

    • Learning to Love the Bell Curve

    • Leveraging Your Logo

    • You are a Landlord and you definitely have Squatters

    • Creating Speed Bumps to Encourage Browsing

    • Walls are your Workhorse

    • Choosing A Holiday Theme & Strategy

    • Setting your Cash Wrap for Holiday Success

    • Making Metallic Images with 2 handy apps

    • The Dump Bin

    • Creating an Experience In A Package

    • Proactively Managing Customer Supply Chain Fears (And your own)

    • How to leverage NRF Holiday 2021 data for a successful Holiday selling season

    • Using QR codes to capture every sale

    • How to satisfy 4 shopper profiles this holiday season

    • Hot and Cold Zones on Your Sales Floor

    • Flexing the floor to address the changing custiomer focus

    • Party Weekend Merchandising

    • Heading for the Holiday Finish Line

    • The Ladies Delight - Remembering the Magic of Retail

      FREE PREVIEW
  • 3

    VM-CLUB 2022

    • Welcome to the VM-Club

      FREE PREVIEW
    • How to Redeem Your VM-Club Coupon

    • It's time for a Physical Inventory

    • Visual Merchandising & the Marketing Function

    • Visual Merchandising & the Sales Function

    • Visual Merchandising & the Buying Function

    • Visual Merchandising & Your Brand image

    • Visual Merchandising & Brand Image

    • 8 Stages of Consumer Information Processing

    • What we can learn from local markets

    • Solving a 21st Century Customer Problem

    • What's Your Strategy?

    • Making Memories

    • Dummy Up

    • How to display Bulk Value merchandise

    • CVS Cash Wrap Fail

    • MY NEW FAVORITE FIXTURE!

    • The Power of a POWER display

    • Should you accept that Brand Fixture from your vendor?

    • Let's Talk Hotspots!

    • Let's talk Dead Zones

    • Own It

    • BONUS CONTENT: Anne Speaks About All Things Retail

      FREE PREVIEW
    • Sell a Concept, Not a Product Reap more Sales, Margin & Profit

    • Are you a Saint or a Sinner?

    • Secret Shoppers

    • First Impressions

    • Creating Immersive In-Store Experiences

    • Make the Most of your Curbside Service

    • Item, Category, Brand, Zone - Who Cares? You Do

    • BONUS CONTENT: A Trifecta of BAD Experiences

      FREE PREVIEW
    • How to Use Large Scale Graphics in your store Windows

    • INTRODUCING YOUR VM-CLUB.ONO COMMUNITY

    • Direct Mail Is Back Baby!

    • Lessons from the Tropicana Shopping Arcade in Atlantic City

    • Using QR codes effectively in-store

    • The Concession Model

    • Buying Versus Shopping

    • 5 Keys to a successful Holiday 2022

    • 3 display alternatives to shake up the Pyramid

    • (RE)Sale as a revenue stream

    • It's All in the Package

    • 5 Tips From Stanley Marcus's Minding the Store

    • Let's Get Freaky - It's time for Halloween

    • BONUS CONTENT: BBC PODCAST 50 things that made the modern economy - Montgomery Ward Catalog

    • For Your Holiday Listening pleasure: BBC PODCAST 50 things that made the modern economy - Department Store

      FREE PREVIEW
    • Cultivate Corporate Giving for added year round sales

    • Direct Mail for Holiday 2022

    • 6 Holiday Window Tricks 2022

    • Tips to increase Holiday Gift Card Sales

    • Merchandising & Display DON'TS

    • Go With the Flow

    • Set your Floor to DETER Theft

    • Fluevog Gift Exchange Idea

    • Setting your store for sales success - A quick review before the Holidays

    • Let's do a quick review: 5 Keys to a successful Holiday 2022

    • REPLAY: Setting your Cash Wrap for Holiday Success

    • REPLAY: Party Weekend - HOLIDAY HOSTESS & DECOR

    • REPLAY: Heading for the Holiday Finish Line

    • REPLAY: The Ladies Delight - Remembering the Magic of Retail

      FREE PREVIEW
    • 12 Days Of Christmas - Essays written by Peter Glen

      FREE PREVIEW
  • 4

    VM-CLUB 2023

    • Welcome to the VM-Club

      FREE PREVIEW
    • A Quick Note on Returns

    • REPLAY It's time for a Physical Inventory

    • RSVP for your FREE Webinar : How to create an integrated merchandising calendar LIVE January 30, Noon, Eastern

    • 5 characterisitics of a Merchant

    • SWOT not SWAT

    • How to sell to Gen Z

    • An Update on Engaging Customer Senses

    • A Postcard from Montclair, New Jersey

    • MAXIMIZE SALES BY ADDING SERVICES AND LEISURE EXPERIENCES

    • ReVisiting ReSale 2023

    • 6 TIPS FOR GETTING THE HIGHEST MARGINON CLEARANCE MERCHANDISE

    • Why Use Mannequins?

    • Customer Expectations are UP - Loyalty is DOWN

    • Common Merchandising Strategies & How to Use them

    • Common Layouts & Traffic

    • The Store of the Future

    • Diagonals Direct Eyeballs

    • Just Say NO to BUTT BRUSH

    • Create a Stellar LAST Impression

    • Restocking your Sales Floor

    • Using Juxtaposition in your Displays

    • Lessons from Denver

    • Retail Theater

    • Don't Forget to Hit Pause

    • Meet Your Customer Where They Are

    • Turn Your Customers into Fans

    • Fluevog Flummunity Fest - Lessons Learned

    • Stop Talking Channels! Create Unified Commerce instead

    • Are You Sure You Are Customer Centric?

    • What A Concept!

    • Getting the Best out of your Best Sellers

    • Are you a commodity or experience retailer?

    • Meet the Zillenials

    • Putting Yourself First

    • 5 Steps to Combat Consumers' Fear of an Economic Downturn

    • There may be a change in Impulse Shopping on the horizon

    • Your Store Window is a Billboard

    • What I'm Listening to!

    • A Look at BarioNeal

    • Halloween is going to be BIG!

    • Curated Bundles can lead to Bundles of Sales & Profit

    • What's Your USP - Unique Sales Product?

    • 7 DAY REPLAY - 5 DAYS TO A STRESS FREE HOLIDAY

    • 5 DAYS TO A STRESS FREE HOLIDAY WORK SHEET

    • Finding Forgotten Space

    • What is Color Forecasting?

    • Analyzing Product Placement

    • 2023 Holiday Prep Checklist

    • Create a Shopping Hub for Holdiay 2023-It's easy as 1-2-3

    • It's not too late to Implement a Brand Story window Strategy

    • Holiday 2023 What We Know So Far & How We Can Stay on Track for Success

    • Delivery Disasters Holiday 2023

      FREE PREVIEW
    • Finish Strong

    • Delivery Nightmare update

      FREE PREVIEW
    • Holiday Collection Replay: The Ladies Delight - Remembering the Magic of Retail

      FREE PREVIEW
    • Holiday Collection Replay: 12 Days Of Christmas - Essays written by Peter Glen

      FREE PREVIEW
    • Holiday Collection Replay: BBC PODCAST 50 things that made the modern economy - Department Store

      FREE PREVIEW
    • Holiday Collection Replay: BBC PODCAST 50 things that made the modern economy - Montgomery Ward Catalog

    • REPLAY: It's time for a Physical Inventory

  • 5

    VM-CLUB 2024

    • REPLAY It's time for a Physical Inventory

    • Getting the Most out of Market

    • REPLAY SWOT not SWAT

    • Setting 2024 Goals

    • 4 Big Ideas from Across the Pond

    • In-store Customer Pain Points 2024

    • REPLAY BONUS CONTENT: A Trifecta of BAD Experiences

      FREE PREVIEW
    • There's No Such Thing as an Average Customer

    • The Secret Sauce of Buying

    • 8 STATS THAT PROVE VM IS MORE IMPORTANT THAN EVER

    • Finding New Opportunities to Grow Your Business

    • REPLAY: Meet Your Customer Where They Are

    • PopUP Presence

    • More on Creating Highly Curated Assortments

    • EXERCISE:Practicing Creating a Highly Curated Assortment

    • EXERCISE:Create a Wall Planogram With Word

    • EXERCISE:Create a Table Planogram With Word