VM-Club

JOIN YOUR VM-CLUB.ONO COMMUNITY

The Apple Store's Secret Sauce

Leveraging Human Characteristics

Learning to Love the Bell Curve

Leveraging Your Logo

You are a Landlord and you definitely have Squatters

Creating Speed Bumps to Encourage Browsing

Walls are your Workhorse

Choosing A Holiday Theme & Strategy

Setting your Cash Wrap for Holiday Success

Making Metallic Images with 2 handy apps

The Dump Bin

Creating an Experience In A Package

Proactively Managing Customer Supply Chain Fears (And your own)

How to leverage NRF Holiday 2021 data for a successful Holiday selling season

Using QR codes to capture every sale

How to satisfy 4 shopper profiles this holiday season

Hot and Cold Zones on Your Sales Floor

Flexing the floor to address the changing custiomer focus

Party Weekend Merchandising

Heading for the Holiday Finish Line

How to Redeem Your VM-Club Coupon

It's time for a Physical Inventory

Visual Merchandising & the Marketing Function

Visual Merchandising & the Sales Function

Visual Merchandising & the Buying Function

Visual Merchandising & Your Brand image

Visual Merchandising & Brand Image

8 Stages of Consumer Information Processing

What we can learn from local markets

Solving a 21st Century Customer Problem

What's Your Strategy?

Making Memories

Dummy Up

How to display Bulk Value merchandise

CVS Cash Wrap Fail

MY NEW FAVORITE FIXTURE!

The Power of a POWER display

Should you accept that Brand Fixture from your vendor?

Let's Talk Hotspots!

Let's talk Dead Zones

Own It

Sell a Concept, Not a Product Reap more Sales, Margin & Profit

Are you a Saint or a Sinner?

Secret Shoppers

First Impressions

Creating Immersive In-Store Experiences

Make the Most of your Curbside Service

Item, Category, Brand, Zone - Who Cares? You Do

How to Use Large Scale Graphics in your store Windows

INTRODUCING YOUR VM-CLUB.ONO COMMUNITY

Direct Mail Is Back Baby!

Lessons from the Tropicana Shopping Arcade in Atlantic City

Using QR codes effectively in-store

The Concession Model

Buying Versus Shopping

5 Keys to a successful Holiday 2022

3 display alternatives to shake up the Pyramid

(RE)Sale as a revenue stream

It's All in the Package

5 Tips From Stanley Marcus's Minding the Store

Let's Get Freaky - It's time for Halloween

BONUS CONTENT: BBC PODCAST 50 things that made the modern economy - Montgomery Ward Catalog

Cultivate Corporate Giving for added year round sales

Direct Mail for Holiday 2022

6 Holiday Window Tricks 2022

Tips to increase Holiday Gift Card Sales

Merchandising & Display DON'TS

Go With the Flow

Set your Floor to DETER Theft

Fluevog Gift Exchange Idea

Setting your store for sales success - A quick review before the Holidays

Let's do a quick review: 5 Keys to a successful Holiday 2022

REPLAY: Setting your Cash Wrap for Holiday Success

REPLAY: Party Weekend - HOLIDAY HOSTESS & DECOR

REPLAY: Heading for the Holiday Finish Line

A Quick Note on Returns

REPLAY It's time for a Physical Inventory

5 characterisitics of a Merchant

SWOT not SWAT

How to sell to Gen Z

An Update on Engaging Customer Senses

A Postcard from Montclair, New Jersey

MAXIMIZE SALES BY ADDING SERVICES AND LEISURE EXPERIENCES

ReVisiting ReSale 2023

6 TIPS FOR GETTING THE HIGHEST MARGIN ON CLEARANCE MERCHANDISE

Why Use Mannequins?

Customer Expectations are UP - Loyalty is DOWN

Common Merchandising Strategies & How to Use them

Common Layouts & Traffic

The Store of the Future

Diagonals Direct Eyeballs

Just Say NO to BUTT BRUSH

Create a Stellar LAST Impression

Restocking your Sales Floor

Using Juxtaposition in your Displays

Lessons from Denver

Retail Theater

Don't Forget to Hit Pause

Meet Your Customer Where They Are

Turn Your Customers into Fans

Fluevog Flummunity Fest - Lessons Learned

Stop Talking Channels! Create Unified Commerce instead

Are You Sure You Are Customer Centric?

What A Concept!

Getting the Best out of your Best Sellers

Are you a commodity or experience retailer?

Meet the Zillenials

Putting Yourself First

5 Steps to Combat Consumers' Fear of an Economic Downturn

There may be a change in Impulse Shopping on the horizon

Your Store Window is a Billboard

What I'm Listening to!

A Look at BarioNeal

Halloween is going to be BIG!

Curated Bundles can lead to Bundles of Sales & Profit

What's Your USP - Unique Sales Product?

Finding Forgotten Space

What is Color Forecasting?

Analyzing Product Placement

2023 Holiday Prep Checklist

Create a Shopping Hub for Holdiay 2023-It's easy as 1-2-3

It's not too late to Implement a Brand Story window Strategy

Holiday 2023 What We Know So Far & How We Can Stay on Track for Success

Finish Strong

Holiday Collection Replay: BBC PODCAST 50 things that made the modern economy - Montgomery Ward Catalog

REPLAY: It's time for a Physical Inventory

REPLAY It's time for a Physical Inventory

Getting the Most out of Market

REPLAY SWOT not SWAT

Setting 2024 Goals

4 Big Ideas from Across the Pond

In-store Customer Pain Points 2024

There's No Such Thing as an Average Customer

The Secret Sauce of Buying

8 STATS THAT PROVE VM IS MORE IMPORTANT THAN EVER

Finding New Opportunities to Grow Your Business

REPLAY: Meet Your Customer Where They Are

PopUP Presence

More on Creating Highly Curated Assortments

EXERCISE:Practicing Creating a Highly Curated Assortment

EXERCISE:Create a Wall Planogram With Word

EXERCISE:Create a Table Planogram With Word

The Great Outdoors

Save time with AI

Impactful Display Inspo

Cost signaling Brings Brand Loyalty

Follow the Fox - Customer Decision Making in Action

Prop Power: Enhancing Retail Displays

Finding your Pink Otter

A Deeper Dive into Emotional Connections with Stores and Products

What Do Your Windows Communicate About Your Store?

eBay all Day or Why You Should Consider Recommerce?

A Look at Tiffany’s Store Windows – A different perspective

6 Steps for a Stress Free Holiday Season Step 1: The Cash Wrap

6 Steps for a Stress Free Holiday Season Step 2: Holiday Merchandise Planning

6 Steps for a Stress Free Holiday Season Step 3: How to Shop the Holiday Markets

6 Steps for a Stress Free Holiday Season Step 4: Visual Merchandising

6 Steps for a Stress Free Holiday Season Step 5: Creating a Festive In-Store Experience

6 Steps for a Stress Free Holiday Season Step 6: Marketing & Promotion

Direct Mail Drives ROI - Deconstructing data from Vericast

5 Steps to Creating a Direct Mail Holiday "Catalog"

6 Keys to Effective Storytelling

How to Organize a Shop Crawl

Lo-fi Yields High Impact

London Windows 2024

Halloween 2024 - Don't miss out on your slice of the pie!

How to Morph a Window Display

Postcard From Quebec

Supply Chain Review

Removing Customer Pain Points 24/7, 365

2024 Early Holiday Predictions and Preparation

3 things to do NOW to increase holiday sales

Diving into 2024 Holiday Spending

5 Days to Jump Start the Holiday Shopping Season

Are you making it hard for customers to shop?

REPLAY: Tips to increase Holiday Gift Card Sales

YouGov Holiday 2024

REPLAY: Create a Shopping Hub for Holdiay 2023-It's easy as 1-2-3

Holiday 2024 - Off to a BAD start (for some)

Final Sprint to the Finish

REPLAY: Party Weekend - HOLIDAY HOSTESS & DECOR

Finish Strong

REPLAY It's time for a Physical Inventory