Course curriculum

  • 1

    Introduction to the Course

    • What is Visual Merchandising?

    • Welcome to Visual Merchandising for the Next Golden Age of Retail

    • It all Starts with your customer
  • 2

    What it means to Shop Human

    • Human Needs

    • How Humans See

    • How Humans Move

    • Humans have 5 senses

    • How Humans Process Consumer Information
  • 3

    The Selling Floor

    • What type of store is your store?

    • Which Store Layout is Best for your store?

    • What Merchandising Strategy Is Best for your store?

    • Fixture Types

    • Working your Walls

    • Lighting

    • Signage
  • 4

    A Design Primer

    • Design: Elements

    • Design: Principles
  • 5

    A Color Primer

    • What is Color?

    • Color: Hue

    • Color: Saturation

    • Color: Temperature

    • Color: Harmonies
  • 6

    Creating Retail Theater - Display

    • What type of windows does your store have?

    • Store Window Display

    • Types of Interior Store Display: Editorial, Power, Promotional

    • Display Coordination Strategies

    • Mannequins & Props
  • 7

    Merchandising and Display Management

    • Creating an Integrated Merchandsing Calendar

    • Step-by-Step Display Installation

    • Creating a Visual Merchandising Budget